![]() Read on to learn how to write a radio ad script that will grow your business. Approximately 156 million Americans listen to radio daily, making it an effective way for companies to increase brand awareness, name recognition, and direct traffic to their sites.Īdditionally, a growing interest in digital radio, streaming music services, and podcasts, have created a new market for programmatic audio ads - another advertising medium that requires companies to create engaging audio ad scripts that capture an audience’s attention. This is largely because radio advertising remains a cost-effective way for small and large businesses to target local audiences. ![]() In fact, radio seems to be growing - a 2022 report on the state of radio advertising expects the market to reach $23.3 billion by 2026, compared to the 2021 market value of $18.34 billion. Thanks to a dwindling audience of radio listeners, many argue that radio is dying but that couldn’t be further from the truth. ![]() Video may have killed the radio star, but radio itself is still alive and well.
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